In this completely viral initiative, we created a customizable utility that allows users to send prank voicemails  to friends – or foes. After choosing one of three characters – the cutie, the cougar or the player – the sender  can then personalize their message by choosing from a wide variety of options to build this virtual “mad lib”. The jokester can review the message on the “Calling All Captains” website before having it sent to the chosen  cell phone.  Here we re-enact what the experience would be like choosing “The Cougar” in our personalized  message.