This PSA, featuring Grant Hill and Jared Dudley of the Phoenix Suns, is part of the award‐winning “Think Before You Speak” campaign. Airing during the Super Bowl, “Wordplay” helps to raise awareness about bullying and the negative impact of anti‐gay slurs amongst students. The Beastie Boys debuted their new track, “Make Some Noise”, to help support this important cause. Recognized with several awards, this spot was frequently referred to in newspaper, magazine and web articles — and TV news stories about growing prejudice and bullying in our schools and beyond. (Agency: Arnold)