LeBron James’ 26 Seconds foundation and State Farm Insurance join forces with the US Department of Education to encourage high school students to stay in school. This spot portrays a boy’s nightmare of how his life might turn out if he drops out of school. He drops through his bed — to worse situations — to the floors below. This spot for TV, web and an online Facebook awareness initiative, was recognized with several awards, and had magazine and web articles written about it. (Agency: Translation)