Spoofing Public Service announcements and being politically correct, “PSA” was the launch spot in a new marketing effort to change the iconic, 48 year old candy name from “Plain” to “Milk Chocolate”. This spot gained quite a bit of publicity through write-ups in the New York Times, articles in trade magazines and the overwhelming response from both TV viewers and moviegoers. Recognize the voice over? It’s bad boy, Charlie Sheen. (Agency: BBDO)