This machinima style animated piece was created for the release of “Far Cry 2”, a first-person shooter game  set in the mercenary world of a tribal African landscape.  The “Shopping For Weapons” video release was  exclusively digital, seeded only online: You Tube, gaming sites and tech trendsetter blogs.  This video has  accumulated over 750,000 views on You Tube alone, making it one of the most popular machinima style  videos watched.  See more on the success of this project in my CASE STUDIES section.