Brian Schierman

Executive Producer

In this simple but effective campaign, Meredith Vieira was hired as Bayer’s spokesperson to educate and endorse their full product line. In this spot, Meredith promotes the health benefits of aspirin when taken on a prescribed regimen. Meredith remained part of Bayer Aspirin’s marketing for a couple of years, appearing in approximately 40 TV commercials for the brand.