Brian Schierman

Senior Producer


E*TRADE — STARING CONTEST from BRIAN SCHIERMAN on Vimeo.

When two-time Academy award winner, Kevin Spacey challenges you to a staring contest, not only did the public notice, but the media coverage flooded in, reaching far beyond all expectation. In a unique approach, this popular video ran broken up into three pods that were shown on HULU as sequential advertising. This gave viewers three chances to interact with Spacey and reinforced the campaign’s strategy of “seizing opportunity”.