Following the success of the “Calling All Captains” mobile app on the Captain Morgan website, we took what made this initiative so popular and re-tooled it for the Captain Morgan Facebook fan page. Still being able to  choose one of three characters (the cutie, the cougar or the player) all of the same customizable options were  available. Here we re-enact what the experience would be like choosing “The Player” in our personalized  message.