Brian Schierman

Executive Producer

LeBron James’ 26 Seconds foundation and State Farm Insurance join forces with the US Department of Education to encourage high school students to stay in school. This spot portrays a boy’s nightmare of how his life might turn out if he drops out of school. He drops through his bed — to worse situations — to the floors below. This spot for TV, web and an online Facebook awareness initiative, was recognized with several awards, and had magazine and web articles written about it.